Social Media
art Director with over a four years of experience in social media strategy and content creation across beauty, lifestyle, and service brands. Experience includes BANGSTYLE, TradeCraft, and SONNI.
I specialize in still graphic design with video editing capabilities, creating culturally relevant content that builds engaged communities and positions brands as part of everyday life.
SOCIAL VIDEO'S
Collection of video's for social media, I directed, filmed and edited for my internship's at SONNI and Travelry.
INSTAGRAM GRID'S
Instagram layout of specific graphic's I designed.
Analytics included.
SONNI
Mineral-based suncare brand focused on daily SPF use, skin barrier health, and positioning sunscreen as part of an everyday lifestyle
Increased Instagram following by 93% in under 4 months, growing the account from 525 to 1,015 followers.
Increased TikTok engagement by 147%, improving average engagement rate from 2.1% to over 5% through trend-driven and educational content.
Tradecraft Agency
In-house advertising agency based in San Antonio, TX, with clients including Seger MD, Forté, and Chemistry Wellness. Led promotional campaigns and developed strategic content across healthcare, wellness, and nonprofit brands.
