BusyBee, Building Brands One Campaign At A Time.
My story
Creativity has always been my playground. In fourth-grade it started from directing homemade movies on my mom's flip camera to crafting dramatic (but undeniably entertaining) essay's. Now, I channel that same imaginative spark into Advertising, where I specialize in Art Direction, Digital Content, Graphic Design, and Copywriting.
it's me, BusyBee!
Howdy!
I'm Baily Tooke,
A senior at Texas State University, majoring in Advertising with a minor in Fashion Merchandise, and I'm always looking for the next big project that challenge’s and better’s me as an aspiring professional in this industry.
About BusyBee
Busy Bee is the personal brand I created to launch my freelancing business. The name is inspired by my own—Baily—often shortened to 'B' by close friends and family, drawing a natural connection to a bee. I’ve always been drawn to alliterative brand names, making 'Busy Bee' a perfect fit. Beyond the name itself, it reflects my dynamic work ethic, constant pursuit of new challenges, and commitment to staying active in my industry
CAPABILITIES
BRANDING
AD CAMPAIGNS
SOCIAL MEDIA
Social Media
art Director with over a year of experience in social media strategy and content creation across beauty, lifestyle, and service brands. Experience includes BANGSTYLE, TradeCraft, and SONNI.
I specialize in still graphic design with video editing capabilities, creating culturally relevant content that builds engaged communities and positions brands as part of everyday life.
Sonni
Mineral-based suncare brand focused on daily SPF use, skin barrier health, and positioning sunscreen as part of an everyday lifestyle
Increased Instagram following by 93% in under 4 months, growing the account from 525 to 1,015 followers.
Increased TikTok engagement by 147%, improving average engagement rate from 2.1% to over 5% through trend-driven and educational content.
Tradecraft Agency
In-house advertising agency based in San Antonio, TX, with clients including Seger MD, Forté, and Chemistry Wellness. Led promotional campaigns and developed strategic content across healthcare, wellness, and nonprofit brands.
